Content Strategy
How to Map Content to the Stages of a Customer’s Decision
A practical way to plan content around the questions customers ask as they discover a need, compare options and decide what to do next.
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5 · Articles
Content Strategy
How to Find the Questions Customers Ask Before They Contact You
Your next useful article or FAQ may already be hiding in an email thread, a phone conversation or a website search. Here is a manageable way to collect customers’ pre-contact questions, decide which ones to answer first and turn the answers into helpful website content.
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Content Strategy
How to Choose Core Content Themes That Support Your Organization’s Goals
Core content themes help a small organization decide what to publish and why. Use this practical process to connect audience questions with organizational goals, turn broad ideas into useful topics, and review what is working without creating more content than your team can maintain.
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Content Strategy
How to inventory existing website content before creating anything new
Before drafting another page, find out what your website already says. This practical content inventory workflow helps a small team list its pages, assess what visitors need, and decide what to keep, improve, combine or remove.
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Content Strategy
How to Define the Audience and Purpose of Your Website Content
A small organization does not need to write for everyone. Use the questions people bring to your website, the actions they need to take, and the capacity of your team to give each page a clear audience and job.
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